Here are my 5 best resources (articles/etc) that I have been able to find that look at brand strategy from a design thinking perspective.
A Model of Brand
Dubberly Design offers this model of brand, a term often used in business, marketing, and design. The diagram attempts to present a comprehensive model of brand and to unpack the meaning of the term by providing related concepts and examples.
Branding & Design Innovation Leadership
Saying the right things about innovation is one thing.Making it happen is quite another. In this concise primer, Phil Best translates his many years of experience into an innovation action plan—one that synthesizes creativity with brand and strategy. He summarizes an innovation process. He presents a list of innovation triggers. And he even includes a system of metrics for evaluating design proposals.
The Brand Gap: Visual Presentation by Marty Neumeier
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding — a set of five disciplines to help companies bridge the gap between brand strategy and brand execution.
Storyboarding Customer Experience Strategy
What’s the best way to develop and test the consumer experience? Recalling the age-old truth, images are much more engaging and powerful than words. Here’s a step-by-step approach to taking advantage of graphics in this important process.
Two Faces of Social Media: Brand Communication and Brand Research
Interestingly, while the audience turnover for blogs, Facebook, YouTube, and similar sites is very large, that doesn’t seem to compromise their potential contributions to various corporate objectives.