
Hyper-Social Design Studio Overview
A thoroughly new remix technique: combining a focused UX Book Club idea with Design Studio Methodology. Starting with the book “The Hyper-Social Organization“, participants including designers (service, experience, interaction, organization), creative technologist, strategists and product managers will read the book. On the day of the studio, each partipant will present key concepts to one chapter, having only 5 minutes to do so, with no more than 5 slides in power point. After a quick break, participants will break into teams and explore concepts introduced in the book to a specific business case study and have a limited amount of time to explore, ideate, sketch and deliver innovative solutions to the problem space which is broken into seven separate functions within an organization.
Saturday, Fall 2011 1PM – 530PM
Location: SoHo, New York City
Price: Free, but a commitment is required.
Interested? Contact me
Schedule
100 – 115 Introductions
115 – 230 Lightening Presentations: 5 Minutes, no more than 5 slides (template to be provided) All slides due 1 week before Saturday
230 – 245 Break
245 – 300 Game Storming – Intro to 3 techniques
300 – 400 Design Studio
One case study will be presented – a company with background information on their structure, management, customers, and suppliers. Additional information about the company’s brand and product lines, as well existing customer touch points will be presented as background material. All teams of 2 will break off to take that shared problem space and use design studio to explore potential solutions enframed by their topic area, i.e. PR, Product, Innovation, Leadership, Customer Service, Sales, etc. Each team will, at the end of the time, present designed artifacts of processes, concepts, and strategies to the problem space using the book as the framework.
415 – 5PM Team Presentations
Post Mortem and Lessons Learned.
Goals
- Gain a solid understanding of the book, especially the SEAMS Framework
- A collaborative exploration of the problem space
- Explore a framework for organizational change addressing multiple vectors
- Design compelling and differentiated product solutions
Considerations
All Slides from Lightening Round will be combined into 1 Power Point deck and socialized on Slideshare.
All Designed Artifacts from Design Studio will be captured and posted online.
Session will be photographed.
Still Interested? Contact me
Background on The Hyper-Social Organization

The book starts with a simple explanation: “Human 1.0″ is the way that people have interacted and worked together for thousands of years. Only recently (the last few decades) information technology has forced people into working in much more constrained ways. Mass media brought the rise of companies that communicated with the masses through a corporate voice, which has had the advantage in telling people what they want and what they can have. Social media flips the mode, and brings us back to communicating one-on-one. This is not a new way of working, it is actually the original way that people worked, it is just that social media allows this to happen on a scale never before contemplated. A Hyper-Social organization is a return to the natural way of interacting, which is why the authors make a compelling argument that it is inevitable.
After the introduction, the first half provides four pillars of hyper-social society:
- Forget market segments. These were just constructs to allow corporations to coordinate their approach, offerings and message to the market. Instead, you need to think about tribes and humans. A tribe is a group that identifies in some way with each other, and will be the most important way of influencing purchasing patterns. Identifying tribes is the secret to success.
- Forget company centricity, and think human centricity. Hyper-social organization can be more personal at all levels, and engage customers to focus on and satisfy their needs directly.
- Forget information channels, and think about knowledge networks. Companies could prepare mass market messages to push through well known channels such as media and events. This communication was the only option that the consumer had, and corporations could control what the public knows. But in a social world the customer already has contacts to other members of the tribe, already is finding out accurate information about your products from others online. Pushing a company line will not work. Instead, share knowledge well, and work to gain trust.
- Forget process and hierarchies, and embrace social messiness. They recommend something they call SEAMS: sensing, engaging, activating, measuring, and storytelling. The processes will be less and less pre-defined, but embrace that, and allow people in the organization to interact as humans.