“Creating positive customer perceptions is particularly important for businesses that are increasingly relying on the Internet to attract, convert and retain customers.”

Brands are advanced online based on the actual experience users have interacting with the brand. At Semantic Foundry, we apply proven methods and techniques that help interactive initiatives take advantage of the new opportunities offered by ever-changing technology. The expectations of online consumers are quite high, and the difference between a positive brand experience that creates a lasting relationship and poor brand experience that destroys equity both online and off is embodied in the user experience.

“companies are accelerating efforts to change their cultures, foster innovation, and serve customers more effectively. Innovation, or ‘design thinking,’ is, we believe, something truly important and enduring”

Through a thorough user experience audit, we document every aspect of your customer’s total interaction with your brand, because every touch point with your customers can enhance or destroy brand equity.

Our user experience process is intended to study customers goals, expectations, and requirements as it relates to your site, and then we feed that information back into the information architecture process to enhance future decisions about design and flow. Below are some conceptual models and process diagrams I’ve designed in the past to communicate experience design strategy and concepts to clients.

Conceptual Model of Community Centric Website

Download the Illustrator File (zip), redesign/remix it based on you or your client’s needs. I only ask that you share your work back with me. – will

Experience Design Strategy Process

Figure 1.b Experience Design Process Flow

Bonus:Download the Omnigraffle File (zip). Because the original visual vocabulary was conceptualized by Dan Brown at EightShapes, you need to pay respects to him.
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Experience Design Resources

• User experience design
  When I broadened my interest from information architecture to user experience, I found the need for a new diagram to illustrate the facets of user experience, especially to help clients understand why they must move beyond usability. And so with a little help from my friends developed the user experience honeycomb.
• Make it all about the user
  Whether considering an initial web investment or a redesign of an existing web initiative, a crucial step in your process should always be to address the key components that help to create a positive user experience. These components include: copywriting, information architecture, interface design, information design, workflow, and cross-platform compatibility.
• Designing From the User’s Experience
  “Analyzing customer needs and market trends are essential competencies for managing complex design projects. However, after confirming user needs through market research, design teams often focus on the product, neglecting users until completing the product, or at best, usability testing. From consumer goods to websites, many design-driven projects limit front-end analysis to market research, focus groups, or concept demonstrations. While these approaches are necessary, they overlook the opportunity for designing from understanding the user’s authentic experience.”
  (Peter H Jones)