Gidi Vigo‘s transmogrification of Superheros into Pantone Colors: A correlation is evident between the recent swift development of science, technology, and economics, with its contribution to the formation of new social attitudes, and the dynamics of the rapid development worldwide of minimalist representation – perhaps as environment becomes increasingly saturated with sponsored corporate messages mainlining hyperreality with volume pumped up and images racing past as if life itself is stop-motion – it has become increasingly necessary to view minimalist (and post-minimalist) art through a semiotic lens of signs and sign systems seeking amplification through simplification.
One reason why people gravitate towards superhero imagery is because of its dynamic visuals, but Gidi Vigo turns that notion on its head with these ultra minimalist representations of crime fighters.
Relegating popular Marvel Comics and DC Comics characters to only colored swatches, Gidi Vigo really tests viewers’ fandom as they should be able to identify each hero simply based on the different hues of red, green and blue alone. Vigo doesn’t make the task impossible though as he also denotes who each poster symbolizes, as well as the RGB code to replicate each piece.
This isn’t Gidi Vigo’s first foray into making minimalist superhero posters, but it is certainly his most extreme attempt at removing unnecessary identifiable features from each costumed vigilante.