I find it funny that just Monday I wrote a blog post called, “4 Non-UX Books for UX & Product Designers,” which included Daniel Kahneman’s “Thinking, Fast and Slow,” and just today I discovered there is a small excerpt from his book reprinted by McKinskey. In the excerpt from his new book, he “recalls how an inwardly focused forecasting approach once led him astray, and why an external perspective can help executives do better.”
For those needing an additional nudge, besides my recommendation, download and read the excerpt (pdf), which is, in my humble opinion, a paltry sampling of this Nobel laureate’s wit, wisdom, and insight.
Here are some recent reviews of Thinking, Fast & Slow – relatively decent reviews from people that clearly aren’t winning any prizes for writing creative headlines.
Wall Street Journal: Why the Grass is Always Greener