Strategic Social Interaction Design in the Healthcare
Details:
Date: Thursday, March 25, 2010
Time: 6:00PM – 8:00PM (Social time from 6:00-6:30PM)
Location: Baiada Center for Entrepreneurship
Drexel University
3225 Arch Street, Philadelphia, PA 19104
Google Map: http://bit.ly/9kvEPP
Register: http://phillychi2010-3.eventbrite.com/
Description:
Social Interaction Design is not web design. It’s not interaction design. It’s about designing complex ecosystems that support conversation, collaboration, intimacy — in short, community. Problem is, many people – even in the IxD world – don’t understand what conversation is, or how to create engaging communities.
Many healthcare providers and startups are rushing to deliver on the promise of creating supportive online communities for people while simultaneously trumpeting personal health records and electronic health records at the same time creating potential privacy and trust issues.
To design Communities of Care, you must commit to writing a narrative of human behavior mediated through time and space. While great strides have been made over the last 40 years drawing on a rich history of Cybernetics and Human-Computer Interaction, those models of interaction are limited in explaining social and psychological modalities of social interaction in physical space and particularly in mediated online spaces which is becoming more the norm for collective and collaborative group social interactions in the healthcare industry.
Speakers
Amy Cueva
Amy Cueva is Founder, Chief Experience Officer, and Healthcare Principal at Mad*Pow, an experience design agency. She partners with clients like Google, Aetna, Fidelity, and Monster to create strong cross-channel digital strategies, first class user experiences, and streamlined internal processes. She has built Mad*Pow’s user-centered design methodology as the vehicle to synergize business goals, customer needs, and technology requirements.
She was selected as one of Mass High Tech’s Women to Watch in 2009 and grew Mad*Pow along her business partners, Will Powley, and Bradley Honeyman to be noted as one of Inc 500’s fastest growing privately held companies in 2009. She is the secretary and one of the charter members of the NH UPA and is speaking at the 2010 IA Summit in Phoenix, AZ and the 2010 International UPA Conference in Munich, Germany.
Will Evans
aka @semanticwill, your host.