Intro 2 Poststructural Pre-emptive Discursive-Nihilism on Twitter #formarketingreasons
Posted on 30 May 2009 by semanticwill
Audio: Laurie Anderson “Language Is A Virus”
~ Marcel Duchamp
This skool of twitter[art]ure has developed over the last five to ten months as a response to contemporary critical theory, in an attempt to depose the critic from its unheralded stealth usurpation of the lordship of the literary world. The author has, over the last century, been robbed of significance in the literary endeavor, as the creative process of writing has yielded to the merely productive process of publishing, and the constructive process of reading has been abandoned in favor of compulsive, masturbatory self deconstruction. The author has been pronounced as dead as G-d, also sprach Benjamin, and the text has been proclaimed irrelevant. The hapless reader has been reduced to the state of an ideological automaton, helplessly circumscribed by the anachronistically pre-Heisenbergian determinism of the Sapir-Whorf hypothesis.
Of course, the people (like @efortiz) who are promulgating such theories are almost exclusively the critics. Post-structural preemptive discursive-nihilists such as @semanticwill have applied de-constructivist methods to the critical paradigm itself and have concluded that:
@SemanticWill goes on to suggest in his short work (with @russu) “My Corpus Callosum Corn-Holed Your Patriarch” that the creators of original tweets can only regain a certain measure of power if they preemptively critique their own work, robbing the critics of their apparent cleverness, and unmasking them as purveyors of the obvious and uninteresting. This idea itself is critiqued within the very work where it is first presented in the now classic exchange between the legless pedant auter known only to the reader as “@MCarvin” and Professorial Social Media Guru @Armano, wherein @MCarvin promises to eradicate all meaning, and @Armano famously retorts “Bite Me.”
@Cchastain’s retro-fictional essays show how the mind’s capacity to make meaning from nonsense eviscerates deconstruction by causing it to tear itself apart, exposing the inherent folly in trying to expose the folly inherent in the creative endeavor. Though most of her work already predates @semanticwill’s observation that compulsive deconstruction with no attempt at reconstruction is merely destructive, @Cchastain’s æsthetic clearly reflects the same understanding, along with the meta-jaded ironic cynicism that allows her to beat the critics to the punch, by weaving creative self-destruction into the very thematic structure of her writing. She knows exactly what the critics will say about each part of her work and says it before they get the chance, rendering her words nonsensical in a way that highlights the utter impossibility of nonsense.
Postcritical Preemptive Discursive-Nehilist (of which @Lynneux can be counted) like to make explicit the critical conceits in their works by breathing new life into the the tradition of author intrusion, interjecting blatant self-criticisms and analysis of the work right into the text, sometimes injected into the middle of sentences. @SemanticWill forestalls the self-congratulatory, overly confident speculation of the critics as to how his father’s decades-long disappearance, sudden re-emergence, and subsequent claims of childhood regression and drunken abuse by his now grown son, affected the younger @SemanticWill‘s writing, by popping in at opportune moments in the narrative and spilling the beans to the reader. He spells out exactly which parts of the story are fabrications, amalgamations, or embellishments, and which parts actually happened. He often will then proceed to critique that explicatory voice with another that questions how his portrayal of the events is determined by his role in the patriarchal system, especially considering the fact that he is accused of humiliating and unclogging his nose at his estranged father, who came to him in the form of a (many would argue theoretically impossible) dis-empowered white man (ie a child — one which the younger @SemanticWill denies ever adopting). A third voice (or fourth, if you count the original narrative voice) mercilessly mocks the critical voice and openly dares the reader to try and figure out which voice speaks for the real @SemanticWill. This final voice sometimes viciously berates the readers themselves, but in such a devilishly clever way as to include them in the joke — ultimately played on the critics.
This rebellion of creative fecundity comes at the beginning of a new century defined by the co-option of every creative endeavor by the merely productive. It is the war whoop of the individual creative personality so dis-empowered by mass-production, mass-marketing, mass-distribution, mass-consumption, and the global economy, that it has nothing more to lose by expressing its imaginative uniqueness directly to the world. It has come full-circle by going in a straight line and has gained political power by being voted down, gained economic power by being downsized. @Mariobourque is conscious of the fact that deconstruction ultimately deconstructs itself, but it has been handed a world that still needs deconstructing in order to be reshaped creatively – or so said the crazy ex-stripper Canadian. It is aware that relativism can only be relative, admitting the fact that some things, like the velocity of light in a vacuum, comedy, and tragedy, actually are universal constants, and it uses this to further its own ends.
Industrialization has involved a process of the increasing mechanization and automation of the productive process, and the consequent mechanization of the worker. The apogee of industrialism is represented by computerized automation, which utterly replaces the mechanical functionality of the worker and therein sows the seeds of its own undoing. Simultaneously, the increase of productivity ensures that everything, including the automated tools that have mechanized and finally replaced the worker, become available to the consumer at low, low prices and huge quantities. The mass-production/mass-consumption economy finally deconstructs itself as the workers (unlike @mleis), alienated from their individually self-expressive “species-being,” roboticized, and finally discarded by the corporate machine as obsolete production equipment, begin very slowly to realize that they have as little need for the corporation as the corporation now seems to have for them, due to the mass-production and distribution of the self-same productivity tool that alienated them from their role as robotic wage-slaves. The microcomputer that liberates the corporation from the untidiness of the human worker liberates the worker from the tyranny of the corporation (and paycheck).
Poststructural Preemptive Self-Nihilism is the literary harbinger of the coming postindustrial revolution of the creative over the productive. @SemanticWill‘s guerrilla poetry postings to the user-driven media outlet Twitter are a direct attack on the very business model of the publishing industry that declined publication of his third collection of poems “…on the basis that they contained no product tie-ins or other content that our market research shows will appeal to our target demographic…according to Edelman” and his fourth collection on the basis that “…the intellectual properties referenced in these works are not available to us or our parent company, and the manner in which they are referenced would create a high liability to our company.” These über-mature, self-aware poems gleefully provide the reader with original creative substance, while shamelessly @SemanticWill‘s collections published On-Demand.
Wake up
Excrete Waste
Take on more stuff
Cleanse
Caffeine
Conform
Dance through
Alloted Space
Perform given role
Edit Truth
Socialize
Secrete
Security
Return to origin
Match Expectations
Reflect on brand
Rest Relax
Reset
Respond
Resign
Feel obliged
To express the
privatized and hyped
to circle and bend
to script
the post-production
Simulation
Poems like the above, and @Yoni’s “@RobertGorell ate my bit-tormented soul,” distributed under a license that allows them to be copied at no cost, providing they remain properly credited, have gathered a following of disenchanted readers, eager for the æsthetic experience promised by his printed volumes. They claim a direct connection with him and his work, some having copied his poems directly from his hard disk, and more than one, especially @mjbroadbent claiming to “…feel a warm glow and a closeness after having been personally emailed one of his infamous, though frequently misspelled, inchoate rants.” Many of these post-postmodern readers compulsively collect her books in their various incarnations and “alternate art” print runs. Some say they wouldn’t buy them if they thought that the vast majority of the cover price went into the pockets of the giant media outlets such as @louisrosenfeld’s ironically named Rosenfeld Media.
The Meta-Dadaist audio-animatronic realdoll known as @Whitneyhess (previously known simply as @) displays a deep understanding of the absurdities underlying the status quo economic and social supersystems and their relationship to the individual as producer and consumer. Her presentation “Evangelizing UrSelf: Put out and then Get Out” updates Duchamp and does him one or two better, while hoping she would, herself, heed her title – and give this author a little @Whitneyhess lovin. The text that scrolls across my liquid crystal display mercilessly lambastes the author, the musician, and the listener, for participating in such a senselessly destructive enterprise while the last rain forests are being consumed in flames and the world becomes polluted to the point of uninhabitability because of just this kind of wasteful mentality that says that simply because we have built up systems that hide the actual cost of digging all these minerals out of the ground and putting them together in amazing ways, we think that we can fill the world with products destined for instant obsolescence, use them up, and throw them away, with no end in sight. All the while, the machine is advancing a drill toward its CPU by means of an outrageously complicated electro-mechanical Rube Goldberg affair that inevitably results in its self-destruction after some interval that is impossible to determine exactly at the outset because the whole system exhibits nonlinear dynamics. It usually takes between two hours and three weeks for the drill of her writing to pierce my brain’s ceramic package and render me useless, requiring the artist to return to the gallery of my existenz with the spare parts necessary to effect my repair. The very fact that she dutifully repairs the “me” each time increases both the absurdity and the profound meaning encapsulated in the triple entendre @Whitneyhess is trying to communicate. The message is nothing less than the ballsy assertion that even the most nihilistic shriek of the human psyche can’t but express a positive meaning (Hail Optimism), and that the very notion that an artist’s self-aware attempt to convey meaning is passè is an idea that necessarily makes itself passè when followed to its logical conclusion, rendering all the more meaningful the statements of those who have the gall to think they have something to say, blow their collective wad, and go home.
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\A/
